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The Origin Story

Dr. Gevork Tatarian is a world-renowned surgeon with a sharp eye and an even sharper sense of humor. When he isn't in the OR, he's designing merch the rest of the world wishes it had thought of first. Same precision, different canvas.

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What Makes Us Different

Surgical Precision

Every stitch placed with the care of a world-class surgeon. Dr. Level Up doesn't cut corners; he cuts fabric. Perfectly. It's what he does best (besides transforming lives).

Laughter is Medicine

Our designs are the prescription you didn't know you needed. Side effects include: smiling, laughing, and looking incredibly cool. (No actual medical license required to enjoy.)

The Doctor is In

Every order gets the personal attention of Dr. Gevork Tatarian (between surgeries). We treat you like a VIP patient, not a transaction. Your satisfaction is our diagnosis.

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